Inbound Marketing is an analytics driven strategy that measures progress at every step along the way.
Measurement allows for testing and continual improvement of your marketing. The longer you stay with your program the more successful it becomes changing your marketing from a cost to an asset on your balance sheet.
Domino Theory uses HubSpot software to continually analyzes your traffic sources, overall reach, competitive activity and performance, and sophisticated blog analytics to understand what’s working and where improvements can be made, making adjustments to keep traffic high and click-thrus active.
Leads are tracked from first contact or first interaction, They are nurtured through an automated email process, and tracked through close and beyond to measure total lifetime value. In this way you are able to measure the true return-on-investment of your marketing.
